Easy Drupal Landing Pages

"Landing page" is a marketing term that describes a page on your site that a visitor is directed to from an outside source, usually via a paid SEM campaign. Creating landing pages en masse is pretty easy with Drupal 6.

I'm going to describe how to create the simplest type of landing page, a single page which presents an offer to the user followed by a contact form or "web-to-lead form." This form collects the user's name, email address, and any comments. These details are forwarded via email to someone in your organization so they can respond.

Step 1: Content

Drupal SEO Spotlight: Hyphens or Dashes?

Google SEO iconThere's some controversy in the Drupal community over which characters to use to break up your site's paths. Most sites use either dashes or underscores. Personally, I prefer underscores for readability reasons. To me, it's easier to mentally parse this url:


Than this url:


SEO Implications

CMS Urban Legends: 5 Myths About Drupal

Spend some time researching Drupal online and you'll probably find a lot of griping about Drupal -- that it's hard to use, or difficult to understand. Lots of people run into roadblocks setting up their first Drupal site, from experienced developers to nontechnical experimenters. Some of this criticism is deserved, but some of it is excessive, and over time a number of Drupal myths have been built up. It's time to do some debunking!

1. You Need to Code to Use Drupal


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